Chemmart Pharmacy, 200 stores
| Challenge Promotional ticketing was being outsourced costing thousands of dollars every fortnight. Tickets not generated through the centralised promotional process were inconsistent across stores creating brand confusion. The expense of ticket production was being carried by Head Office instead of being shared by the group |
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Terry White Chemist, 143+ stores
| Challenge The tickets used at Terry White were non-descriptive abbreviations originating from the POS system. Additionally, the stores in the group were inconsistent in their implementation and appearance of in-store ticketing. Promotional campaigns were difficult to launch across the group and fairly expensive undertakings |
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Discount Drug Stores, 85+ stores
| Challenge Over 50% of promotional tickets sent to the stores were wasted. Brand guidelines were difficult to enforce. Promotional ticketing was a time-consuming chore requiring 10 hours or more every fortnight. The Head Office was bearing the cost of all promotional ticketing. |
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